My background began in fashion design, where I learned to observe closely, think through materials and form, and turn ideas into tangible experiences. That curiosity eventually led me beyond physical design into digital experiences and Design Management.
Today, I work across Fashion, UI/UX, and Design Management—three disciplines that have shaped the way I approach problems.
I’m interested in understanding people, ideas, systems, and the spaces between them.
Sometimes that means creating a visual language. Sometimes it means designing an experience. Sometimes it means stepping back to understand the larger system, align perspectives, and find a strategic direction.
I enjoy working where creativity meets complexity—where the problem isn’t always clearly defined and where design can help make things clearer, more useful, and more meaningful.
01 / Design
Make it tangible.
Concept development · Visual storytelling · Creative direction · Visual communication
Design strategy · Design thinking · Problem framing · Systems thinking · Innovation · Facilitation
Currently
Still learning. Still looking.
I’m currently pursuing my MA in Design Management at SCAD, continuing to explore the relationship between design, technology, people, and organizations.
I’m particularly interested in complex problems that require both creative and structured thinking—understanding the problem, asking better questions, connecting perspectives, and creating thoughtful ways forward.
But the more I designed, the more questions I started asking.
Not only: What should I make?
But: Why am I making it? Who is it for? How will they experience it?
Chapter 02
Looking beyond the object.
Echo Ride Systems · interface exploration
That shift changed the way I saw design.
I became interested in experiences rather than only objects.
That curiosity led me into UI/UX.
The canvas became different.
Instead of fabric, I was working with screens, interactions, information, behaviors, and digital environments.
I began thinking about how people navigate something, where they get confused, what they expect, what they need, and what makes an experience feel intuitive.
My practice started moving from making things toward understanding how people experience things.
Chapter 03
Asking bigger questions.
Eventually, I became interested in something even larger.
What happens when the challenge isn’t simply designing an object or an interface?
What happens when the problem involves people, teams, organizations, business decisions, technology, and competing perspectives?
That led me to Design Management.
Design Management gave me a way to connect the creative thinking I had developed through design with research, strategy, collaboration, and organizational thinking.
I began learning to look at problems from multiple perspectives.
To understand before proposing. To question assumptions. To bring different people into the conversation.
And to turn ambiguity into something people can work with.
They’re different disciplines, but I don’t see them as separate identities. They are different ways of seeing.
Chapter 05
Where I am now.
I’m currently pursuing my MA in Design Management at SCAD, continuing to explore the relationship between design, technology, people, and organizations.
I’m interested in problems that don’t have an obvious answer.
Problems where you have to research before designing.
Problems where different perspectives need to be brought together.
Problems where the final outcome isn’t just something that looks good—but something that works, communicates, connects, or creates meaningful impact.
My work is still evolving.
And that’s part of what I enjoy about design.
There is always another question. Another perspective. Another way of seeing.
02 / UI / UX
03 / Design Management